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IRE Participate in Denver Color Run for Charity

Fun 5K Event Celebrates Healthiness, Happiness, Individuality, and 
Giving Back to the Community


DENVER, Colo. – July 22, 2013 – A team of Broker Associates from Innovative Real Estate Group will participate in The Color Run scheduled for Saturday, August 3, 2013 in downtown Denver.  Billed as the “Happiest 5K on the Planet,” the Color Run is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. 

The fun continues at the finish line with a gigantic “Color Festival” using more colored powder to create happiness and lasting memories.  The race has only two rules: wear white at the starting line and finish plastered in color.  The race benefits a different local charity for each city it visits.  This year’s Denver charity is the Global Poverty Project and its Global Citizen affiliate.  The Global Poverty Project is a campaigning and educational organization whose vision is a world without extreme poverty within a generation.  Global Citizen is an online and mobile action dashboard designed to engage users in the fight against extreme poverty.

“The Color Run has become the largest event series in the nation and we are proud to have a team in this year’s race,” said Scott Nordby, President and co-owner of Innovative Real Estate Group.  “In addition to helping local charities, the Color Run also promotes healthy living and positive energy, which are part of our culture at Innovative Real Estate Group.  There’s something special about giving back to the community while having a great time as well.  The event caters to everyone while promoting happiness and individuality in a team environment for a very worthy cause.” 

The Color Run has exploded from about 50 events and 600,000 participants in 2012 to more than 100 events and more than a million participants in 2013.  For more information, please visit

Innovative Real Estate Group is dedicated to building relationships through its commitment to family, integrity and service.  The company operates from offices in Denver, Parker, and Westminster.  For more information, visit  Nordby may be reached at 303-289-7009, or contact Scott via email at

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