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IRE agents build expertise in Luxury Market

Innovative Real Estate Agents Build Expertise in

Luxury Home Market

DENVER, Colo. – October 15, 2014 – A group of dedicated real estate professionals with Innovative Real Estate Group recently completed a comprehensive two-day luxury home marketing program created by the Institute for Luxury Home Marketing.

Innovative brokers John Ball, Kathie Ball, Sophia Byers, Darren Couch, Kelli Gardner, Eric Mott, Beth Ann Mott, Genie O’Fallon, and Sean Ring successfully completed the course held in Denver on September 11-12. The program was presented by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

The course covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and how to create a marketing plan for the multimillion dollar property.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist® (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. “These agents are an example of brokers who work to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Sophia Byers of Innovative Real Estate Group.In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

Innovative Real Estate Group is a locally-owned, top-producing real estate company with more than 125 broker associates operating from four strategically located offices to serve the real estate needs of clients throughout metro Denver and along Colorado’s Front Range. For more information, visit Scott Nordby, the company’s President, may be reached at 303-289-7009, or contact Scott via email at

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